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Here is a list of the topics covered in "Rules? What Rules?" so you can see how you will benefit from having your copy of this Report:

* Introduction - How About You And I Take A Quick Tour. You will get a quick overview in this part. Don't live in the United States? Think all this stuff is only relevant for Americans. You will learn how the FTC has become the center of the online compliance universe and why it is important to play by the FTC rules when you market into America.

* Part I - Let’s Get Down And Learn How To Make The Rules Work For You - Privacy, Privacy. In this part you will be taken through the requirements for setting up a privacy policy, allowing you to develop a policy which is in compliance with the FTC guidelines.

* Part II - Using Specific Claims - Want To Use Specific Claims? Now You Can Without Fear. Making specific claims is a major area of concern, fraught with pitfalls. With the information in this part, you will learn how to properly set up your "specific claims" while using the FTC disclosure guidelines to enhance your credibility when you make specific claims.

* Part III - For Publishers Running E-zine Ads - Hey, Before You Publish That Ad In Your E-Zine, Check It Out First. With the information you gain, you will come to understand your duties as an e-zine publisher in running advertising. Also, advertisers will gain an appreciation of where the problems and pitfalls lie, so being able to write advertising which is in compliance and sells. The benefit? By properly applying the rules, this will strengthen the credibility of advertising run in your e-zine and since advertising pays your bills, this will benefit both you and your subscribers.

* Part IV - Writing Your Own Copy - How Doing Your Homework Can Pay Big Dividends When Writing Your Own Copy and Using Testimonials So Others Can Say "Wow, What A Great Product." The first topic covered in this part will show you the importance of doing your homework before writing your marketing material, allowing you to write strong, credible sales copy. The second part will give you an understanding of the requirements involved when you solicit testimonials and how to use these requirements to your advantage.

* Part V - Using The Power Of "Free" - Using The Power of "Free," As In "Come and Get It, It’s Free." The magic word, the word with the power to stop people dead in their tracks and cause ISP filters to go "tilt." Now you will know how to properly use this word, so you don't find yourself with the FTC knocking at your door.

To get your Free copy of "Rules? What Rules?" - Use This Now

Ah yes, my disclaimer:

"Although I have a law degree and a working knowledge of the relevant FTC rules, I am a writer, copywriter and marketer, not a lawyer. What I review with you in "Rules? What Rules?" is based on my own studies and experience for your information. Were you to have a question or concern, you will want to consult with competent counsel."

To get your Free copy of "Rules? What Rules?" - Click Here Now

Thank you for taking the time to read this message and wishing you every success in your online business.

Kind regards,

John Glube

P.S. Okay, I can appreciate you may be skeptical. To read "Hey The FTC Made Me Do It - Publishing Ads In E-Zines," a partial extract from "Part III - For Publishers Running Ezine Ads" Click Here

To get your Free copy of "Rules? What Rules?" - Use This Now